A new story was published in the New York Times, and the story tells us about the issue of ethnically charged product names.  They have focused their attention at this time towards the auto industry. Chrysler has used the name Cherokee for the latest model of Jeep Cherokee. In this story, the writer Glen Collins tells the readers about the new Jeep that has a name with a controversy. In the story, the writer goes to the extent of revealing the auto industry’s history about using culturally insensitive names, political incorrect names as well as advertisements.
Continues with the story
The representatives of Chrysler say that the name Cherokee was not meant to offend anybody. It has to be noted that the company has not yet received any kind of complaints or feedbacks relating to the name they have used for their product. Later, Cherokee Nation’s (Oklahoma) spokesperson said that their group always have opposed stereotypes and have always encouraged sports teams and schools for the purpose of dropping offensive mascots. According to the spokesperson, they have not been criticizing Jeep Cherokee for its name.
What to say about it officially?
It is understood that officially, the group do not find the name as a major problem. But according to the spokesman Amanda Clinton, the manufacturers could have consulting them before naming the vehicle.
It has to be noted that Cherokee has been the name of Jeep product for many years. The company has been keeping of from controversies from any side. It has been seen that reviews on Cherokee would first point towards the name. But the need for describing the performance of this new generation XJ need to be concentrated the most than looking towards the controversy part. This model would definitely give a wonderful riding experience to the auto lovers all round the globe.

Experience the heights of experience with the latest hybrid model in the field of trucks with GMC Sierra.  This wonderful hybrid full sized truck is a quiet and smooth vehicle and has superior interior designs to attract anyone. GMC Sierra is the product of General Motors and is a solid truck which has first class chassis and superb dynamics. Smooth and comfortable ride quality has made it yet more attractive in the eyes of automobile lovers.
How does this super model truck works so fast?
GMC Sierra is designed to give you better mileage and comfort with an active fuel management system. The fuel management system controls four cylinders out of the eight cylinders during steady speeds. This feature can be found in the 2010 Sierra model also.
GMC Sierra is a truck with huge pick up and is a front engine vehicle.
Five passengers apart from the person driving can travel in comfort.
The car is designed with four doors. Length of the vehicle is 239 inches; width as well as the height of the vehicle is 79.9 inches and 74 inches.
GMC Sierra weighs around 5860 pounds and the unique design provides it with the masculine look that catches everybody’s attention.
You can make your GMC Sierra catchier with the many aftermarket protection accessories. The main protection accessories and other upgrades are backup camera and sensor, Bed protection, bull bar, driving or fog light, floor protection, fender protection, mud flaps, seat protection, sunshade, hood protection, seat cover, tail light guard, window visor, window tint, theft alarm and paint protection.
Make your GMS Sierra more stylish by modifying the body and adding extra accessories and burn the road with confidence.

For over a decade Volvo has been trying its best to get into our mind, body and soul and it has finally succeeded by launching its new model XC60, the best premium SUV you must have seen till date, ready to be in a tough competition with all the other companies down there. 
Everyfamily’s choice
We have often seen companies like BMW, Audi, Range Rover and many other such SUV manufacturers coming up with such amazing SUV’s that we cannot even imagine about. But, let us not forget the fact that crossovers are made to deliver utility and that makes Volvo XC60 famous. Volvo XC60 has come down with the best features needed in an SUV and also with stylish curves and detailed design which is the most attractive part of any SUV. It has become a top choice SUV for families because of the unique vibes it provides people with.
Features of Volvo XC60
Performance: It is superb because an SUV giving 3.2 liter inline-6 engine with 240 HP and 236 feet of torque is just incredible. An automatic six-speed and front wheel drive options are standard whereas the All-wheel drive facility (AWD) is optional.
Safety matters: The safety provided by this SUV of Volvo is just fantastic. Volvo XC60 has antilock brakes, traction and stability control and front and side curtain air bags. Apart from this, it also has whiplash preventing front seats.
Design talks: Volvo’s effort of designing the perfect SUV comes true with Volvo XC60. It has a temperature control system along with a DVD based navigation system especially for IPod’s. It also has high seat cushions which give you the best comfort while you are seated.
Volvo XC60 stands up to all our expectations when it comes to an SUV. Then let’s go and grab one because the experiences for the best are often less.

SUVs are making a heavy comeback in the present times. Suddenly, impactful and sturdy SUVs are racing the markets and, causing a heavy demand.  The stylish features combined with the ancient sturdiness are pretty much the new version of a Jeep or stylish pick-up truck. Gone are the days when you felt odd buying a SUV! You would love the feeling of being the owner of a SUV in the present times.
Built along the lines of a SUV or the modern pickup trucks, Nissan Xterra Pro-4x has taken some parts from its old model too. This model is pretty sturdy on very rough and odd roads given the four wheel drive and, V6 engine. The interiors of this SUV are completely equipped for a good long ride.  The best part is that you have enough leg room in this car making it appear spacious for a good long ride. The cushions in the rear seat are all removable and, the rear seats are foldable giving out some good space.
You have a good storage space in this car. In fact, if you are in the military or using the car for some commercial purposes, you can enjoy this storage space. An ultimate vehicle for all seasons! You will find that it is a multi-purpose, multi-utility vehicle that gauges itself as an ultimate and most useful vehicle.
These days’ cars come with good technology base. In Xterra also you can define technology at the best. You have a good Bluetooth radio along with the best quality sub-woofer facilitating your music needs. The navigation elements in the SUV are best at giving out good navigation solutions.
A pick-up truck or jeep with good quality interiors and stylish exteriors, Nissan Xtrerra Pro-4x is an amazing deal and delight for all SUV owners.
All possible Nissan parts and accessories to your liking and budget from the renowned manufacturers are at your fingertips.

A utility, off-road vehicle is something that is assigned for a specific task, not to forget that these tasks are not that easy to be handled by other kinds of vehicles. With the help of utility, off-road vehicles, lifting cargo for industrial purposes and other kinds of hard tasks can be done within a jiffy.
The plus point of these vehicles is that they can be easily driven on a highway as well as rugged roads. If you want to drive these vehicles off the road, then you need not fear at all. Such vehicles are not damaged on tough and rough roads and can reach the destination without fear of the rocks, sand or water. Such is the toughness of these off road vehicles.
These vehicles are designed with certain kinds of protection like tight seat belts and other similar protections for the driver in case the vehicle seems to roll over. The off-road vehicles are equipped with the features like holding a capacity of 125 to 200 pounds of load other than the weight of the people travelling in it. So moving heavy loads is possible in a very easy manner when you opt for off-road vehicles.
Usually, off-road vehicles are used for industrial purposes for carrying heavy loads from one place to another or for private purposes like loading of furniture or other things during the relocations. With any of these automobiles, transporting heavy loads is not a difficult task.
In the market, you get to see various shapes and sizes of off-road vehicles. These vehicles are available in four tires or six tires. The options for steering capability do vary according to the model of the vehicle. You get to see four wheel drive/automatic options while some have manual steering capability.

An insight of all new Silverado

People who are engaged in businesses that deal with tangible materials have to carry a lot of things from one place to another. One of the most important factors that has the ability to regulate the profitability of the business is the vehicle that is being used to shift the goods. Thus the choice of the car the person is going to make should be done very carefully. One of the trucks that have been able to deliver the ultimate service to the people is Chevrolet Silverado. The truck is large in size and has a heavy pickup.

The best thing about the truck is that no extra charge has been imposed. It is coming in the market in three different models. They are regular cab style, extended and crew cab style. Most of the features of this powerful truck is similar to the GMC Sierra. 

Some features that make the Chevrolet Silverado different form the other trucks

In the extended cab style of the truck the doors are rear hinged in nature. As a result they do not open independently with the front doors.
The passenger carrying capacity of the regular cab model is 3. On the other hand the extended and crew cab models have the ability to accommodate almost 6 passengers.
The interior of the Chevrolet Silverado also comes in two styles. The people can choose from the pure pickup or luxury inspired style.
The engine is of the V8 version and comes with various horse powers. It has the ability to run on fuel that is blended with ethanol.

The car also has many advanced features like cell phone link, enhanced navigation system and the ability to start with the signal of a remote. All these things have made it popular among the people who are looking for a heavy duty truck.

Off-road vehicles have a niche of their own. As per definition such vehicles are any kind of vehicle that can be driven on gravel or off paved surfaces. These vehicles have certain trademark characteristics. These vehicles have large tires that have open and deep treads and have a flexible suspension. These vehicles also come with caterpillar tracks. These vehicles are usually not driven on public city streets and are usually off highway vehicles like tractors, cranes, forklifts, bulldozers, golf carts, backhoes and others.
Versatile Nature
Those who drive off road vehicles are enthusiastic about the versatile nature of these vehicles and the many uses that they are put to. There are some types of Motorsports vehicles that are used to race on off road tracks.  There are different kinds of off road competitions like the rally races, the desert racing events and the rock crawling events. According to such racing events there are different kinds of off-road vehicles like the all terrain vehicles, motorcycle competitions, desert racing vehicles and similar others. Many of such vehicles are also used to do sightseeing in distant areas that are far away from the paved streets and roads.
Main Characteristics
Such vehicles are characterized by higher clearance as well as higher traction. That enables these vehicles to access trails as well as forest roads which have rough as well as low traction surfaces. The launch of off-road vehicles is not new. These vehicles have been in the market since the twentieth century. The rocky and hilly or the desert terrains are best places to invest in such vehicles. Such vehicles are usually more expensive than the city cars but that is mainly due to the superior technology that they come equipped with. Nowadays the off-road vehicles not only contain all the modern comforts but also superior power and clearance capabilities.

Jeep Wrangler has been one of the most popular off-road vehicles for years. And if you’re a proud owner of one of those Jeeps, read how to choose right Jeep 4×4 parts! When properly equipped, your Jeep will cross even the most difficult areas without any effort.

The SUV market is getting to see a barrage of crossovers enter the market that is focused more towards comfort. With a lot of completion in the crossover segment, we have seen a huge inflow of new cars that are comfortable to travel, drive and are more suited towards the tarmac with a bit of off-road abilities. For off-road enthusiasts, this is not a good as they want to see pure off-road capable SUVBs that would handle any terrain. For such purists we are going to talk about the five off-road capable SUVs that is expected to hit the market in the coming years.
2013 Ford Explorer Sport
With a V6 engine powering the beefed up chassis and with stiffened suspension the 2013 Ford Explorer Sport is one to watch out for.

It has been made into an aggressive machine with better feel of the steering and good off-road capabilities.

The expected date for launch is late summer of 2013.
2014 Jeep Grand Cherokee Diesel
This is a vehicle that is expected to roll out in the early part of 2013 and many are wanting to test drive as they want to experience the diesel engine that is likely to be a V6 with about 406 lb ft of torque.

This engine is currently used by Fiat in Europe and has been a success. Most of the other off-road capabilities and the features will remain the same as the Jeep Cherokee Grand.
2014 Nissan Xterra
The 2014 Nissan Xterra is expected to come down during late 2013 and is said to be on a body on frame truck chassis.
This is the chassis that the Frontier uses and is said to have great off-road capabilities.
But the main drawback would be the mileage as the car is expected to be heavy and fuel thirsty.

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The Indian Jeep Wrangler Unlimited Moab

It seems that like most other major companies, Jeep has now set its sights on the huge and luring markets of India. For this sole purpose, Jeep has come up with a special edition of the Wrangler, the all new Jeep Wrangler Unlimited Moab. The basics and the design for this vehicle have been copied from the Wrangler Sahara and there have been a few additions to the overall designs to make it look distinctive. Some of the main changes are the 17 inch alloy wheels featuring Goodyear 245/75R17 tires, a Trak Lok differential along with anti spin capabilities, an electronic locking rear differential, rock rails on the sides and the signature Jeep logo on the hood. There have been a few changes in the interiors as well. The Moab version features black leather seats or a saddle, embossed grab handles and Chrysler floor mats. The dashboard and steering wheel have been given a beautiful shade of gray to make it look a lot more attractive.

Launch Dates

The 2014 Jeep Wrangler is expected to bomb the markets by the end of the year 2013. However, nothing seems to be sure till the end of march when we expect the iconic automaker to make a formal announcement about the 2014 Wrangler. Till then, you can expect to receive regular flow of tidbits of information as soon as we receive them.

And if you’re already drive Jeep Wrangler, you want it to look clean and neat. Even if it croses miles of foo-road terrains every Saturday. And one of the first things you need to take care of when it comes to cleaning your Jeep is its wheels. Read this article to learn how to clean wheels of your Jeep Wrangler.

An Insight Into The Jeep Wrangler

Whether one goes on an off road trip or out of town, one of the first vehicles that comes to the mind for the perfect road trip is the Jeep. The company boasts of a unique style and luxury in its vehicles which very few other automakers can boast of. One of the main reasons for the grand success of Jeep has been its record breaking off road vehicle called the Jeep Wrangler. The Wrangler has been right at the top of the top 10 off road vehicles for years and the 2014 version of the Wrangler which is just about to be launched seems to do no harm to this claim. While the company has kept pretty mum about the 2014 Wrangler, tidbits of information have been coming out from here and there. One of the main disappointments for some and also the main cause of happiness for some is that Jeep plans to keep the Wrangler unchanged in its design and purpose at least till 2016. However, it does not mean that there will be no modifications in the upcoming versions and models.

The Grand Changes

According to a few rumors, the Wrangler is expected to receive an 8 speed transmission. This is expected to also help in improving the fuel economy of the wrangler. The target for Jeep is to reach the 35 m.p.g mark by the year 2016. As a result, one can expect wholesome changes in the 2014 Jeep Wrangler which shall not only improve fuel mileage but also feature better on road driveability (something that was almost missing up till now).

to be continued …